All is now set for Nigerian football
fans, especially devotees of the UEFA Champions League, to feel and
experience the elite league trophy which will berth in the country on
March 13, 2014 courtesy of World’s leading international premium lager
beer, Heineken. The trophy, which will be accompanied by Dutch football
legend, coach and Heineken brand ambassador, Ruud Gullit, is expected to
remain in the country till March 16, 2014. Continue...
The UEFA Champions League Trophy Tour
has been presented for eight consecutive years by Heineken
International, a UEFA Champions League partner. In 2014, Heineken will
give football fans in Nigeria, Argentina and Vietnam the chance to see
and get up close to the prestigious trophy. Like Heineken, the trophy is
a true global icon. It represents the excellence of the UEFA Champions
League worldwide and the ultimate achievement in European club
football.
In order to make the event memorable,
various events and activities have been lined up by the brand to give
consumers, trade partners as well as the media firsthand contact with
the trophy which is making its tour of Nigeria for the second time
after it did so in 2009.
In a statement, Mr. Walter Drenth,
Marketing Director Nigerian Breweries Plc, said “The Champions league
trophy tour is an activity unique to Heineken. No other brand is capable
of holding the trophy tour outside of Europe.”
He promised football fans that the
brand- in consonance with its tagline of ‘Opening Your World’- would
provide an experience that only Heineken can deliver to its consumers.
Consumers could
also text TrophyTour, Name, Age, and State to 20388 to participate in
the Heineken UEFA Champions League Quiz (SMS Game) to win prizes
including chances to Meet the Trophy, Ruud Gullit, Christian Karembu and
other Football legends. For more details visit www.meetthetrophy.com.Twitter audience could follow the trophy tour experience with #meetthetrophy and @Heinken_NG
On August 31, 2013, Heineken announced
the extension of its sponsorship with the UEFA Champions League. The
new agreement means that the brand will continue as an official partner
of the world's most prestigious club football competition up to and
including the 2017 / 2018 season.
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