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With just two days to go until its new iPhone 7 and iPhone 7 Plus become available, Apple has decided to reveal its first ad for the duo. It's definitely an interesting effort, though you may be a tad taken aback by how dark it manages to be - that's literally dark. To go with Apple's newfound focus on black smartphones (it did announce two different black versions for these handsets, after all), the ad is black and white too - but mostly just black. The water resistance is featured, which makes sense since this capability is making its debut in Apple's mobile device line. You can also see...



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