The long and short of it: TOWIE's Lucy Mecklenburgh goes back to her Essex roots by endorsing hair extensions

As part of The Only Way Is Essex, reality TV star Lucy Mecklenburgh is accustomed to being the main attraction.
But, when she stepped out in London's Charlotte Street hotel on Monday, she suddenly found herself being the mane attraction, instead.
The 22 year-old has become the ambassador for a new hair extension product called Easilocks.

Hair today...:Lucy Mecklenburgh and Easilocks photocall held at Charlotte Street Hotel, London

Taking the long way around:  Lucy seen with her long locks (L) and shorter, natural hair (R)

Wearing a peach-coloured jumpsuit with block heels, the brunette seemed to fulfill every Essex cliche with a matching tan and forced pout.
The look was a far cry from Lucy's usual attire - which tends to walk a fine line between youthful, fashionable and classy.
The weave itself also left her looking more like a Cheeky Girl, than a lady.

Fringe benefit: The reality TV cast-member sported new locks to promote the brand