Samsung has a special relationship with Snapchat. Last year it integrated Snapchat’s AR Lenses into the Galaxy A-series camera app as “Fun Mode”, this year it allowed Snap to tap into the Galaxy S22 powerful computational photography features (also Instagram and TikTok, this has been expanded to older Galaxy flagships too). Fun Mode has proven to be a success – it has been used 2.5 billion times since launch (in the period March 15, 2021 to August 22, 2022, based on data from Snap). This AR mode was initially available on select Galaxy A-series phones and has since expanded to...
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