The ZenFone Lite L1 and the ZenFone Max M1 are two of Asus' latest smartphones that also happen to be the cheapest the brand has to offer. These are entry-level smartphones usually for first time buyers, with the Lite L1 being the more affordable of the two and the Max M1 being similar but with a few extra features and bling for the more discerning customer with slightly deeper pockets.
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