Tom Hiddleston’s brief hopes of becoming the face of Armani have hit the rocks already after his embarrassing shows of affection for new love Taylor Swift.
The Night Manager star was being considered as a replacement for DJ Calvin Harris , who promoted the Italian label’s winter collection. But sources say fashion bosses have gone cold on Hiddleston after his recent run of cringeworthy public displays of affection.
The 35-year-old actor began dating tbe singer just weeks after her split from Harris and executives now fear they could be seen to be cashing in on the break-up.
A US fashion source said: “Tom was on the shortlist as they examined who could take over from Calvin.
“Obviously with Tom now being Taylor’s other half and the Calvin past deal, it would generate huge media coverage and headlines.
“But Armani see themselves as classier than that and think that a rising sports star may suit their current needs better.
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