Rihanna has officially been named as the new creative director of Puma.
The multi-year partnership will involve RiRi overseeing the women’s line
while acting as a global brand ambassador, joining the likes of
Jamaican sprinter Usain Bolt and soccer star Mario Balotelli.
Puma’s chief executive officer Bjørn Gulden says:
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
Rihanna took to Instagram this morning to tease her upcoming collection with Puma.
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