It’s the time of year when we traditionally hit the shops in search of the perfect Christmas gifts.
But this festive season, it seems most of us will be buying presents on our laptops or smartphones instead.
Britain
leads the world in online Christmas shopping, a survey has found, with
nearly nine in ten of us planning to buy some of our gifts on the
internet this year.
Going online: The study by PayPal found many customers were buying their gifts in the internet to long queues and check-outs
And
our main reason for turning to the web is a desire to avoid long queues
at the check-outs. The study, by PayPal, found 88 per cent of shoppers
in Britain will log on for Christmas purchases, compared with 86 per
cent in the US and 84 per cent in Germany.
The UK was also ahead of Australia, Canada, France and Italy.
Forty eight
per cent of Britons said they would be doing all their gift shopping
online, ahead of Americans (42 per cent) and Germans (41 per cent).
The study found nearly one in three had turned to the internet mainly in order to avoid check-out queues.
The
rise of web shopping has dealt a serious blow to traditional high
streets, with thousands of shops now boarded up across the UK.
Some estimates suggest more than 30million people – more
than half the population – will be browsing for gifts over this weekend.
Sales on ‘Cyber Monday’ are predicted to be up by 16per cent
on the equivalent day last year, making it the busiest web shopping day ever.
The rise of web shopping has been faster and more extensive
in the UK than any other country in the world, however it has dealt a serious
blow to traditional high streets.
Damaging: The rise of web shopping has dealt a
serious blow to traditional high streets, with thousands of shops now
boarded up across
Thousands of shops are now boarded up, while the Government
accepts that many town centres will have to be remodelled away from retail
towards housing and leisure.
The PayPal study said the main reason people have shifted to
using the web is to avoid check-out queues. Some 29per cent gave this as the
main reason.
The convenience of being able to shop at any time of the day
or night was listed by 27per cent as the deciding factor.
Around a third of people say they now shop while lying in
bed, and some 46per cent said they made purchases between 7pm and 1am.
While people like the idea of shopping online while at home
or on the go, some 61per cent say they then take advantage of ‘click and
collect’ services to pick up their purchases direct from stores.
The managing director of PayPal UK, Cameron McLean, said:
‘Christmas is a very social time of year, yet Britons are increasingly turning
to their mobile and tablet to complete their festive shopping away from the
high street crowds.
‘Our retailers are leading the world in making it easy to
shop from the sofa, train and bus – while giving the best of both worlds with
click and collect.’
John Lewis has seen orders via smartphones and tablets more
than double on a year ago, with the figure up by some 114per cent. Now,
42per cent of all its online traffic comes from these devices.
In the USA, the Christmas shopping season is normally
kick-started by a tradition called Black Friday, where retailers mark down
their prices to get people through the door.
Asda, which is owned by Walmart of the USA, is trying to
bring the hype to the UK with its own range of deals tomorrow(fri) on a host of
gift and electrical items, including mobile phones, tablets, toys and
televisions.
Visa is predicting that £450million will be spent online by
British consumers on Monday with 7.7million transactions through its cards
alone.
Jeremy Nicholds(correct), from Visa Europe, said: ‘UK
consumers’ love affair with online shopping will reach its peak on Monday.
With an average of £312,500 expected to be spent online every minute on
December 2, the Christmas shopping season will certainly start with a bang.’
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