'Call me rap bot': Eminem appears as British artificial intelligence avatar Max Headroom in new music video

Eminem took to Twitter on Wednesday to announce the release of his new music video Rap God that features the rapper as British digital character Max Headroom.
The 41-year-old platinum blonde singer opened the video appearing as the artificial intelligence avatar in a black suit with a black tie.
Eminem was shown on several small television sets as he delivered the single from his latest album Marshal Mathers LP 2 released earlier this month.

New video: Eminem announced the premiere of his new music video Rap God on Wednesday via Twitter

The video switched to another scene with Eminem wearing a grey hoodie as he engaged in a warehouse rap battle with his backpack on.
He's also shown defying the laws of physics as he jumps through hoops of fire and rapping alone in a dark warehouse.
In other scenes, Eminem is shown in a chair twitching as cables attached to the back of his head download information from a library into his skull.

Hit song: Eminem reflected on his legacy and musical influences in the video

He's got skills: Eminem was depicted in rap battle mode as he threw down verses in rapid-fire succession

Too much information: Eminem was depicted with cables attached to the back of his head downloading information

Eminem, real name Marshal Mathers III, took on his own legacy in the video he shared with his more than 16 million followers on Twitter.
The singer in Rap God acknowledged being the former 'king of the underground' and references his musical influences including Tupac Shakur, Rakim and Eazy-E as television screens flashed images of them.
The Detroit rapper's wide-ranging song also made references to former US President Bill Clinton and the Monica Lewinsky scandal as well as Superman's home planet of Krypton and Thor's home world of Asgard.

Cultural references: The video flashed images of the cultural and musical references in the song

Digital download: A digital scanner worked on a library shelf as Eminem took it all in

New video: Eminem alternated between taking his sunglasses on and off as his Max Headroom character

Eminem toward the end of the video launched into a supersonic rapid-fire rap in which he addressed his critics, including those who claimed he rapped like a robot.
'So call me rap bot,' he fired back.
'How many verses do I have to murder,' he asked as an image flashed showing him with devil horns.
The song's explicit lyrics that were included in the video contained several homophobic slurs and use of the f-word.
The Marshall Mathers LP 2 debuted at number one on the Billboard 200 chart and four of its singles, including Rap God and The Monster featuring Rihanna, have reached the Top 20 of the Billboard charts.